From Suspect To Prospect (FS2P), "the brand." The 11-character stage play available on DVD is a spin-off of the one-man stage play, of the same name. The stage play series is an adaption of the book, From Suspect To Prospect: Life and Times of Adrian Collins, and audio book. The stage play is based on the book and seven (7) genre-letters that include Inspirational, Betrayal, Domestic, Deceit, Gossip, Poetry and Gospel. The book has also been adapted into films and a television (drama) series. To gorilla market the FS2P brand, the 2017 stage play tour is promoted through 100,000 FS2P flyers, a specially designed one dollar fundraising (development) product created by Adrian Collins. The FS2P project also includes a Documentary-film, Atlanta vs P-Funk radio-vlog talk television program (w/2-CD Soundtrack), and a magazine series that supporters the (3-season) television series. Each magazine features a writer who has written a book, inspired by other writers’ story, every episode for the FS2P television (drama) series is a screenplay adapted by the book, of the same name.
Stage Play Description:
Once Goldy tells him a long-time enemy wrote a book based on their old war stories, A-G takes a trip down memory lane which causes him to reflect on his life and what he’s been through. After a spiritual awakening and reality sets in, A-G then becomes inspired to write his autobiography (From Suspect To Prospect), however, that one book turns into 3 books in four months. - 35 min. Inspirational.
Mission
To embrace, enrich, educate and entertain children and their families, within the Plainfield area, through its commitment to a unique, quality theatre program.
Benefit
The seeds planted here will not only help them in their lifetimes, but bear fruit for the following generation. Their children will now have a fairer chance at success in America and their piece of the American Pie.
Price
Tickets to see FS2P stage play are $1 (value $20) with the flyers. For those making a $20 pledge for a stage play ticket receive a book (value $19.95), From Suspect To Prospect: Life and Times of Adrian Collins, and the 11-character stage play on DVD (value $10). They save $30. For 5,000 flyers that cost $100, our intent for the first month in the Atlanta, Georgia area for 7 days and 7 nights is to draw 5,000 to the events. For the books we pay $3,000 a for 5,000 book run ($0.60 per unit), or $1,500 for books for 1, 000. Books are $10 (street value). All FS2P flyers and stage play tickets are free for KIDS with a paying parent.
Pricing:
- Tickets are $1 (value $20).
- Books (autobiography) are $19.95.
- DVDs (11-character) are $10.
Push-Marketing
Push strategy
A push promotional strategy involves taking the product directly to the customer via whatever means, ensuring the customer is aware of your brand at the point of purchase.
"Taking the product to the customer"
FS2P tactics
- Trade show promotions to encourage retailer demand
- Direct selling to customers in showrooms or face to face
- Negotiation with retailers to stock your product
- Efficient supply chain allowing retailers an efficient supply
- Packaging design to encourage purchase
- Point of sale displays
Side A – 5,000 FS2P stage play $1 (one dollar) flyers to promote the stage play tickets that cost $20 (value $100,000), they are used for our street promotion team to draw 5,000 to the event. Side A is designed to target those looking to make a $1 pledge.
Side B – 5,000 FS2P stage play flyers advertising the ticket, book and DVD are up for those making a $20 pledge (value $50). The value of 5,000 FS2P stage play tickets, books and DVDs are $100,000.
Pull-Marketing
A pull strategy involves motivating customers to seek out your brand in an active process.
"Getting the customer to come to you"
FS2P pull tactics
- Advertising and mass media promotion
- Word of mouth referrals
- Customer relationship management
- Sales promotions and discounts
Advertising and Sponsorship
Sponsorship
FS2P Theatre is the number one year-round attraction in Union County and Fulton County. Last year, attendance for our Main Stage shows average 3,000. Sponsoring a show ensures that your brand is front and center for everyone who sees that particular show. Additionally, your brand is included in all of our advertising – internet, print, and radio throughout Union County (New Jersey) and Fulton County (Georgia). Our sponsors’ inclusion in those ads gives them exposure in markets where they might otherwise never be seen. For sponsors whose package includes a listing on the marquee, we guarantee it will be in place no less than one week prior to the show opening and then throughout the entire show run – that’s at least a month’s worth of ad placement in our premium downtown location. Show sponsorship also entitles you to a block of tickets for your Sponsor Night. Use them to entertain clients, bring a big group of friends, donate them to a local charity to use as a fundraiser. Whatever you come up with, we’ll do our best to accommodate.
The cutoff for sponsorships is January 31, 2017. For more information, please contact the SF2P Theatre’s Director of Marketing & Business Development, Adrian Collins, at (404) 901-2915, or send by email at adrian2collins@gmail.com.
PLAYBILL ADVERTISING
The 2017-18 Main Stage Season Playbill will be made available to every theatre patron that attends a show. Our annual print run is 100,000. Inclusion in the playbill gets your brand in front of our audience at every show throughout the season. Our average patron is 55 years old with discretionary income. Patrons come from as far as 70 miles to attend shows at the FS2P.
Back Cover (Color) - $2,500
Inside Front - $1,500
Inside Back - $1,500
Full Page - $1,000
Half Page - $625
¼ Page - $400
1/8 Page - $225
If you require assistance with the construction of your ad, we’ll create it for it at no additional cost. Deadline for inclusion in the 2017-/18 Playbill is January 31, 2017. For more information, please contact the FS2P Theatre’s Director of Marketing & Business Development, Adrian Collins, at (404) 901-2915, or send by email at adrian2collins@gmail.com.
SMALL BUSINESS PACKAGE
For business owners interested in maximizing their return from advertising with the Suspect To Prospect, we’ve constructed the Small Business Package. For a $1000 investment, you’ll receive 3 fully flexible season tickets (21 total) and a half page ad in the 2017/18 playbill for each of the seven productions.
SPECIAL EVENT SPONSORSHIP
Throughout the year, the FS2P hosts an array of special events – primarily concerts, that offer sponsorship opportunities for the local businesses and organizations. Sponsorship packages are negotiated and build to fit the needs of the production and budget of the sponsor. If you’d like more information on sponsoring a special event, please contact the FS2P Theatre Director of Marketing & Business Development, Adrian Collins, at (404) 901-2915, or by email at adrian2collins@gmail.com.
ATLANTA vs P-FUNK SPONSORSHIP
For one day, Atlanta, Georgia and Plainfield, New Jersey will become the center of the music universe. June 24, 2017, two downtown stages will play host to over a dozen bands at Atlanta vs P-Funk. Headlining will funk icons, George Clinton and the Parliament-Funkadelic, who have been entertaining crowds across the world for over 50 years. They hold a special place in the hearts of Plainfielders for their appearances as “P-Funk Band” since 1950’s. The P-Funk Band are also known for over 40 hits. They are considered to be pioneers of the Funk-genre, and they directly influenced artists such as Doctor Dre and their musical influence can also be heard in rhythm and blues, soul, electronica, gospel, jazz, and new wave. Rounding out the Coca Cola Stage lineup are the P-Funk Band & DJ Cheese.
In Cedar Brook Park (Plainfield) and Woodruff Park (Atlanta), the P-Funk’s Music Stage will feature an eclectic mix of artists from around the region. The lineup includes Atlanta vs Plainfield & The Family. There will be plenty to eat and drink, highlighted by tents featuring the “Beer Company and Beer Creek Brews.” Tickets are $20. Gates will open at 10am, and the show will run from 10:30am to 6pm. Guests are invited to bring lawn chairs or blankets to sit on.
The intent is for this year is to draw 100,000 to the event. In future year’s we’d like this to become a multi-day festival with additional stages. Sponsorships for this year’s Atlanta vs P-Funk are available at two levels.
$2,500 – Businesses will be included in all advertising (radio, magazine, newspaper, and online media). Each business will have a 5 foot full-color banner hung from the roof of one of the buildings adjacent to the Coca Cola Main Stage. Businesses will receive 10 tickets to dispose of as they see fit. Businesses will also be given right of first refusal and guaranteed the $2,500 prime sponsorship rate for the next three years.
$1,000 - Each business will have a 5 foot full-color banner hung from the roof of one of the buildings adjacent to the Coca Cola Main Stage. Businesses will receive 10 tickets to dispose of as they see fit. Businesses will also be given right of first refusal and guaranteed the $1,000 secondary sponsorship rate for the next three years.
If you’d like more information on sponsoring Atlanta vs Plainfield, please contact the FS2P Theatre’s Director & Business Development, Adrian Collins, at (404) 901-2915 or by email at adrian2collins@gmail.com.
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