Marketing Plan
FS2P Stage Play
From Suspect To Prospect (FS2P), "the brand." The
11-character stage play available on DVD is a spinoff of the one-man stage
play, of the same name. The stage play series is an adaption of the book, From
Suspect To Prospect: Life and Times of Adrian Collins, and audiobook. The stage
play is based on the book and seven (7) genre-letters that include
Inspirational, Betrayal, Domestic, Deceit, Gossip, Poetry and Gospel. The book
has also been adapted into films and a television (drama) series.
To gorilla market the FS2P brand,
the 2017 stage play tour is promoted through 100,000 FS2P flyers, a specially
designed one dollar fundraising (development) product created by Adrian
Collins. The FS2P project also includes a Documentary-film, Atlanta vs P-Funk radio-vlog talk television program (w/2-CD Soundtrack), and a magazine series
that supporters the (3-season) television series. Each magazine features a
writer who has written a book, inspired by other writers’ story, every episode
for the FS2P television (drama) series is a screenplay adapted by the book, of
the same name.
Stage
Play Description:
After two months of his release from jail,
Adrian Collins (aka A-G), a well-known gangster from Plainfield, NJ, gets shot
5 times from behind and then sentenced to five years back in prison. When he goes to East Jersey State Prison lock-up, A-G gets a reality check while
reading a letter sent from his old head named Goldy, the leader of their street
gang currently serving a 27-year sentence in the same prison.
Once Goldy tells him a long-time enemy wrote
a book based on their old war stories, A-G takes a trip down memory lane which
causes him to reflect on his life and what he’s been through. After a spiritual
awakening and reality sets in, A-G then becomes inspired to write his
autobiography (From Suspect To Prospect), however, that one book turns into 3
books in four months. - 35 min. Inspirational.
Mission
To
embrace, enrich, educate and entertain children and their families, within the
Plainfield area, through its commitment to a unique, quality theatre program.
Benefit
The
seeds planted here will not only help them in their lifetimes, but bear fruit
for the following generation. Their children will now have a fairer chance at
success in America and their piece of the American Pie.
Price
Tickets to see FS2P stage
play are $1 (value $20) with the flyers. For those making a $20 pledge for a
stage play ticket receive a book (value $19.95), From Suspect To Prospect: Life
and Times of Adrian Collins, and the 11-character stage play on DVD (value
$10). They save $30. For 5,000 flyers that cost $100, our intent for the first
month in the Atlanta, Georgia area for 7 days and 7 nights is to draw 5,000 to
the events. For the books we pay $3,000 a for 5,000 book run ($0.60 per unit),
or $1,500 for books for 1, 000. Books are $10 (street value). All FS2P flyers
and stage play tickets are free for KIDS with a paying parent.
Pricing:
- Tickets are $20
- Books (autobiography) are $19.95.
- DVDs (11-character) are $10.
Push-Marketing
Push strategy
A push promotional strategy involves taking the product directly
to the customer via whatever means, ensuring the customer is aware of your
brand at the point of purchase.
"Taking the product to the customer"
FS2P tactics
- Trade
show promotions to encourage retailer demand
- Direct
selling to customers in showrooms or face to face
- Negotiation
with retailers to stock your product
- Efficient
supply chain allowing retailers an efficient supply
- Packaging
design to encourage purchase
- Point of sale displays
Side A – 5,000 FS2P stage play $1
(one dollar) flyers to promote the stage play tickets that cost $20 (value
$100,000), they are used for our street promotion team to draw 5,000 to the
event. Side A is designed to target those looking to make a $1 pledge.
Side B – 5,000 FS2P stage play
flyers advertising the ticket, book and DVD are up for those making a $20
pledge (value $50). The value of 5,000 FS2P stage play tickets, books and DVDs
are $100,000.
Pull-Marketing
Pull strategy
A pull strategy involves motivating customers to seek out your
brand in an active process.
"Getting the customer to come to you"
FS2P pull
tactics
- Advertising
and mass media promotion
- Word
of mouth referrals
- Customer
relationship management
- Sales
promotions and discounts
Advertising and Sponsorship
Sponsorship
FS2P Theatre is the number one year-round attraction in
Union County and Fulton County. Last year, attendance for our Main Stage shows
average 3,000. Sponsoring a show ensures that your brand is front and center
for everyone who sees that particular show. Additionally, your brand is
included in all of our advertising – internet, print, and radio throughout
Union County (New Jersey) and Fulton County (Georgia). Our sponsors’ inclusion
in those ads gives them exposure in markets where they might otherwise never be
seen. For sponsors whose package includes a listing on the marquee, we
guarantee it will be in place no less than one week prior to the show opening
and then throughout the entire show run – that’s at least a month’s worth of ad
placement in our premium downtown location. Show sponsorship also entitles you
to a block of tickets for your Sponsor Night. Use them to entertain clients,
bring a big group of friends, donate them to a local charity to use as a
fundraiser. Whatever you come up with, we’ll do our best to accommodate.
The cutoff for sponsorships is January 31, 2017. For more
information, please contact the SF2P Theatre’s Director of Marketing &
Business Development, Adrian Collins, at (404) 901-2915, or send by email at adrian2collins@gmail.com.
PLAYBILL ADVERTISING
The 2017-18 Main Stage Season Playbill will be made
available to every theatre patron that attends a show. Our annual print run is
100,000. Inclusion in the playbill gets your brand in front of our audience at
every show throughout the season. Our average patron is 55 years old with
discretionary income. Patrons come from as far as 70 miles to attend shows at
the FS2P.
Back Cover (Color) - $2,500
Inside Front - $1,500
Inside Back - $1,500
Full Page - $1,000
Half Page - $625
¼ Page - $400
1/8 Page - $225
If you require assistance with the construction of your ad,
we’ll create it for it at no additional cost. Deadline for inclusion in the
2017-/18 Playbill is January 31, 2017. For more information, please contact the
FS2P Theatre’s Director of Marketing & Business Development, Adrian
Collins, at (404) 901-2915, or send by email at adrian2collins@gmail.com.
SMALL BUSINESS PACKAGE
For business owners interested in maximizing their return
from advertising with the Suspect To Prospect, we’ve constructed the Small
Business Package. For a $1000 investment, you’ll receive 3 fully flexible
season tickets (21 total) and a half page ad in the 2017/18 playbill for each
of the seven productions.
SPECIAL EVENT SPONSORSHIP
Throughout the year, the FS2P hosts an array of special
events – primarily concerts, that offer sponsorship opportunities for the local
businesses and organizations. Sponsorship packages are negotiated and build to
fit the needs of the production and budget of the sponsor. If you’d like more
information on sponsoring a special event, please contact the FS2P Theatre
Director of Marketing & Business Development, Adrian Collins, at (404)
901-2915, or by email at adrian2collins@gmail.com.
ATLANTA vs PLAINFIELD SPONSORSHIP
For one day, Atlanta,
Georgia and Plainfield, New Jersey will become the center of the music
universe. June 24, 2017, two downtown stages will play host to over a dozen
bands at Atlanta vs P-Funk. Headlining will funk icons, George Clinton and
the Parliament-Funkadelic, who have been entertaining crowds across the world
for over 50 years. They hold a special place in the hearts of Plainfielders for
their appearances as “P-Funk Band” since 1950’s. The P-Funk Band are also known
for over 40 hits. They are considered to be pioneers of the Funk-genre, and
they directly influenced artists such as Doctor Dre and their musical influence
can also be heard in rhythm and blues, soul, electronica, gospel, jazz, and new
wave. Rounding out the Coca Cola Stage lineup are the P-Funk Band & DJ
Cheese.
In Cedar Brook Park
(Plainfield) and Woodruff Park (Atlanta), the P-Funk’s Music Stage will feature
an eclectic mix of artists from around the region. The lineup includes Atlanta
vs Plainfield & The Family. There will be plenty to eat and drink,
highlighted by tents featuring the “Beer Company and Beer Creek Brews.” Tickets
are $20. Gates will open at 10am, and the show will run from 10:30am to 6pm.
Guests are invited to bring lawn chairs or blankets to sit on.
The intent is for this year
is to draw 100,000 to the event. In future year’s we’d like this to become a
multi-day festival with additional stages. Sponsorships for this year’s Atlanta
vs P-Funk are available at two levels.
$2,500 – Businesses will be included in all advertising (radio, magazine, newspaper, and online media).
Each business will have a 5 foot full-color banner hung from the roof of one of
the buildings adjacent to the Coca Cola Main Stage. Businesses will receive 10
tickets to dispose of as they see fit. Businesses will also be given right of
first refusal and guaranteed the $2,500 prime sponsorship rate for the next
three years.
$1,000 - Each business will
have a 5 foot full-color banner hung from the roof of one of the buildings
adjacent to the Coca Cola Main Stage. Businesses will receive 10 tickets to
dispose of as they see fit. Businesses will also be given right of first
refusal and guaranteed the $1,000 secondary sponsorship rate for the next three
years.
If you’d like more
information on sponsoring Atlanta vs Plainfield, please contact the FS2P
Theatre’s Director & Business Development, Adrian Collins, at (404)
901-2915 or by email at adrian2collins@gmail.com.
